On Monday, SAP Asia Pacific (APAC) announced Simon Davies as its new President, effective immediately. Based in Singapore, Davies will oversee SAP’s strategy, operations, sales, services, partners, and profitability in the region. 

The company said Davies will manage over 31,000 employees across 78 offices in Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia. 

SAP’s APAC region serves major clients such as NEC Corporation, Coles Group, Wipro, Fujitsu Limited, Shiseido, Hyundai Motor Company, Kia Corporation, Himalaya, Cochlear, and Japan Airlines.

Davies said, “Across Asia Pacific and Japan, we see forward-thinking businesses accelerating strategic transformation supported by SAP.”

“Establishing a solid foundation in the cloud and leveraging business data is the gateway to exploring new avenues of growth in areas like artificial intelligence, data analytics, and sustainability.”

Before this appointment, Davies spent 25 years in the IT solutions industry, building, selling, and implementing services across Asia Pacific.

He has worked with leading software companies like Microsoft, Salesforce, and Oracle. Most recently, he was the senior vice president and general manager of Asia Pacific and Japan at Splunk, where he served for over three years. 

Davies is also on the board of several pre-IPO technology companies and is a member of the Australian Institute of Company Directors (MAICD).Manos Raptopoulos, SAP’s chief revenue officer for APAC, EMEA, and MEE, said, “Our next chapter is being fuelled by accelerated cloud and AI innovation, underpinned by our purpose, our people, and our partnerships.