Sonoco Products Company, a global leader in sustainable packaging, has launched a Performance Hub in Hyderabad, marking a major step in its digital transformation strategy. 

With an initial investment of up to $10 million, the facility is set to enhance Sonoco’s technology leadership and create new opportunities for India’s growing tech talent.

The Hyderabad hub will serve as a key pillar in Sonoco’s global operations, leveraging the city’s technology ecosystem to drive innovation in packaging design and manufacturing. 

Equipped with modern training environments, collaborative spaces, and advanced IT infrastructure, the facility will focus on data analytics, automation, and emerging technologies to improve efficiency and sustainability.

Sonoco plans to hire 300 technologists over the next 12-18 months, with a goal of reaching 500 employees in three years. The hub will provide local professionals with opportunities to contribute to Sonoco’s global initiatives, bridging India’s technology expertise with the company’s worldwide operations.

Howard Coker, president and CEO, Sonoco, emphasised the impact of this investment: “The Hyderabad Performance Hub is a major leap forward in our digital transformation. By investing in innovation, we not only enhance our ability to deliver more efficient and sustainable packaging solutions but also provide local talent with unparalleled opportunities to lead advancements in technology and manufacturing.”

Rajeev Ankireddypalli, VP & CIO, Sonoco, highlighted Hyderabad’s role in this initiative: “Hyderabad, with its dynamic technology ecosystem, offers the perfect environment for our new hub. This facility will provide a platform for local professionals to engage in transformative projects and directly contribute to global initiatives, advancing Sonoco’s technology capabilities and sustainability goals.”

Leading the hub is Arvind Chittora, managing director, who brings over 23 years of experience at Sonoco. “I am truly excited about the opportunity to build the workforce of the future for Sonoco in Hyderabad and accelerate our digital and technology roadmap. This marks a significant step in strengthening our global capabilities, fostering innovation, and driving business impact,” he said.

Beyond job creation, the Performance Hub will contribute to the local economy by partnering with academic institutions, offering internships, and fostering skill development among young professionals. This move positions Hyderabad as a crucial part of Sonoco’s global innovation ecosystem, enabling Indian talent to lead advancements with worldwide impact.